Jury Appeal

You have seen it happen before. You have made a perfect presentation, laid waste to the opposing case, presented irrefutable evidence and done so with elegance and panache. Then your star witness takes the stand and you watch as s/he freezes, goes off on a tangent, starts agreeing with opposing counsel’s rapid fire questions and finds a dozen other ways to sabotage what had been a rock solid foundation. You want to tell him to “shut up,” but it is too late, the damage is done and the jury is re-evaluating all that you have put before them.

You told your witness what needed to be said, you told him (her) more or less how to say it, but now her testimony has taken a sharp right turn and is pulling your case right along with him. All you have left is damage control.

Or, perhaps you have had a lead witness who is intelligent, knowledgeable, even possesses impressive credentials and is “bullet proof” to opposing counsel’s arguments – but he is also arrogant, or “sleazy” or in some way repugnant to the jury. Your case was a “slam dunk,” but the jury finds against you.

Later you discover that the jury simply didn’t like your best witness and that colored everything associated with him.

The Jury Appeal team makes your witness appealing to a jury. It is just that simple. We don’t change the core personality, we don’t have him (her) memorizing scripts or pretending to be something he is not.