Who We Are

Best Evidence, a well respected name in trial consulting, has created Jury Appeal. The singular focus of Jury Appeal is to prepare witnesses to testify more credibly, more authentically, more confidently.  It is all we do.

With our many years of experience as trial consultants, working with counsel creating trial themes, picking juries, and managing focus groups, we have never been more excited about our ability to improve outcomes than now.  Witness preparation historically was only used for “problem” witnesses and was at best used as an add-on service.  Until now, it has not received the attention it deserves.  When we uncovered the powerful statistical proof of the direct connection between witness performance and jury awards we knew we had found the “open secret” to improved outcomes.  Our multi-disciplinary team has put together a reliable, repeatable protocol that can institute immediate, positive change in any witness.  Our proven techniques create confident and authentic witnesses who testify effectively and credibly.